Happenings February 24, 2024

    In this issue:

• National Day Spotlight
• Customer Spotlight
• ASWi Webinar
• Sales 101
• Events, Blogs, Movies
• Webinars, Community
• Point to Ponder

The purpose of a newsletter is an opportunity for the ASWi team to provide you and the rest of our clients with information on all the new ASWi and Acumatica related things (or “happenings”) that you may not otherwise be aware of.

Please feel free to share this newsletter with any/all of your team. Pease let me know if anyone on your team who would like to be added to the mailing list for the next issue and removed.

“Every tortilla chip is sacred.” Sherman Alexie

Everyone loves tortilla chips! We most commonly served them with salsa, chile con queso, guacamole, cheese dips, or other dips. Tortilla chips are made from corn tortillas cut into wedges and then fried. Even though tortilla chips have always been considered to be Mexican food, known as tostadas, they were first
mass-produced in Los Angeles in the late 1940s. Rebecca Webb Carranza, who owned a deli and tortilla factory, receives credit for inventing them.

¡Gracias, Rebecca!

You can celebrate National Tortilla Chip Day by sharing them with your friends and family at home or at a local restaurant with your favorite toppings.

The picture: El Arroyo, an “old Austin” restaurant posts their daily updates to their sign on X, Instagram and FaceBook. They’ll either make you laugh or groan (or both!).

Q: What is a tortilla chip’s favorite music?
A: Salsa

Q: How do you make a tortilla chip laugh?
A: Tell it a corny joke.

Q: What did the tortilla chip say to the queso?
A: You’re the most dip-endible friend I ever had.

Q: What kind of triangle is a tortilla chip?
A: An i-salsa-les triangle.

Q: What did the tortilla chip say to the avocado when the dip tray was empty?
A: We’ve hit guac bottom!

Q: What does a tortilla chip that has a cold say?
A: Na-choo

This is my last tortilla joke; it’s a wrap!

ASWi is very humbled, privileged, and proud to be able to serve some of the most innovative organizations in the country as their IT Services provider and trusted business advisor .

Today, I would like to spotlight and introduce Washing Equipment of Texas, Inc. to the rest of the ASWi community.

Headquartered in Austin, W.E.T. Inc. has locations in Beaumont, Corpus Christi, Dallas/Fort Worth, Harlingen, Houston, Laredo, Midland, San Angelo, San Antonio, and Temple.

Founded in 1988 by Tom Lye and Charles Allen, Washing Equipment of Texas is one of the Texas leaders in the car wash and industrial cleaning equipment sales and service.

The twin business focus of WET ® includes car wash and industrial equipment. In the car wash sector W.E.T. Inc. provides professional site analysis, car wash development, and water and cleaning solution analysis. They carry all of the most important equipment for car wash facilities ranging from self-service to fully automated tunnels.

On the industrial side, W.E.T. Inc. handles a wide variety of washing and heating/cooling equipment with the latest technologies, most cost-effective, and eco-friendly applications in the industry. They supply pressure washers and parts washer equipment along with the wastewater treatment systems, evaporators, cooling fans, and space heaters.

We are excited to be holding our first in a year long series of quarterly webinars focused on the “Happenings” important to ASWi’s customers.

Check it out, it’s going to be groovy!
When: The Q1 ASWi Quarterly Happenings Lunch & Learn webinar will be held on Thursday, February 29th at Noon Central Time. It is scheduled to end at
12:45 pm Central Time.

Where: The webinar will be held on a Microsoft Teams session that can be accessed here.

Who: Although anyone in the ASWi ecosystem is welcome to participate in the webinar, the session is targeted towards the “Primary Point of Contact” within your organization that works with Keith Wood, our Customer Success Manager.

What: Here is the agenda of the session:
– Highlights from Acumatica 2024 Summit
– Automating Customer Collections in Acumatica Cloud ERP

Why: The intention of this webinar series is to spotlight ways ASWi customers can maximize the value they are receiving from their partnership with ASWi.

By Mike Brooks

Ah, the amorphous, “I want to think about it . . .”

At first glance, this seems hard to handle because it’s not really an objection, rather, it seems more like a stall. Because of this, it fools many sales reps who think that perhaps after a week or two the prospect might actually buy. But they rarely do.

Make no mistake: this is almost always a “no” disguised as a “maybe.” What you need to do is find out what’s behind this objection and whether or not you can compete with what the real objection is.

Here’s what to say:
Just out of curiosity, how many other offers are you going to be comparing my offer with?[“I want to think about it” means they most likely have a better offer somewhere else. You’d better find out what it is.]

OR

“Are you going to be thinking about the price or the (service, offer, product) that I’m offering?”

[Listen here to what they’re really going to think about.]

OR

“To be honest, whenever I say I’m going to think about something, it usually means I’ve already made a decision to go with another option. Be honest with me, is that what’s happening here?”

[If it is, try to get them to elaborate and compare that other offer to yours.]

Questioning this objection is much better than saying, “Okay, when should I call you back,” which is what most sales reps say.

Try this the next time you get this objection, and see if you can have an open, honest discussion with your prospect. That’s the only way to win a sale.

Nearly every weekday, a motivational quote is posted on X/Twitter by @ASWiDelivered and on LinkedIn by @ASWi.

• “The only place that Success comes before Work is in the dictionary.” Vince Lombardi
• “Rome did not create a great empire by having meetings.” Quentin Crisp
• “All generalizations are false. Including this one.” Mark Twain
• “The question isn’t ‘what are we going to do?’. The question is what aren’t we going to do?” Ferris Bueller
• “You never have to recover from a fast start.” Buddy Melges