Happenings October 13, 2023

    In this issue:

• National Day Spotlight
• Dad Jokes
• Customer Sat Survey
• ISV Addon Spotlight
• Summit Agenda
• Sales 101
• Events, Blogs, Movies
• Webinars, Community

The purpose of a newsletter is an opportunity for the ASWi team to provide you and the rest of our clients with information on all the new ASWi and Acumatica related things (or “happenings”) that you may not otherwise be aware of.

Please feel free to share this newsletter with any/all of your team. Pease let me know if anyone on your team who would like to be added to the mailing list for the next issue and removed.

“A true friend is someone who thinks you are a good egg even though he knows that you are slightly cracked.” Bernard Meltzer

Happy World Egg Day!

One of the oldest foods known to man, eggs have played an important role in our lives and health. These little goodies are packed full of protein, and also serve as the base for some of the most wonderful foods dishes and sauces.

World Egg Day celebrates these delightful little packages of deliciousness and the incredibly important role they play in the day -to-day lives of humans all over the planet. You can celebrate World Egg Day this evening with a delicious egg dish, by learning some fun facts about eggs, and/or you can groan to the Dad Jokes about eggs below.

Q: Who tells the best egg jokes?
A: Comedy-hens.

Q: How do monsters like their eggs prepared?
A: Terra-fried

Q: Did you hear about the newly born baby chick who became a celebrity?
A: His old friends called him a shell-out and an eggomaniac.

Q: What did the doctor tell the hen with high cholesterol?
A: Lay off the eggs for a while.

Q: How do you make an egg roll?
A: Just give it a little push.

Q: What did the officer say to the egg after he pulled it over for speeding?
A: Omelet-in you off with a warning this time.

Q: What do you call an egg on safari?
A: An eggs-plorer.

For our “veteran” Acumatica Cloud ERP subscribers, you may remember that Acumatica send out Customer Satisfaction (CSAT) surveys twice per year.

These surveys help them:
• Gather valuable insights into the needs and expectations of our shared customers
• Identify areas where they have opportunities to improve
• Measure Acumatica Cloud ERP subscribers’ overall satisfaction with Acumatica and their ERP
• Identify trends and track them over time
• Measure Acumatica Cloud ERP subscribers overall satisfaction with their Acumatica partner (i.e., ASWi).

On Monday, October 23rd, the primary point of contact of all Acumatica subscribers who are “live” with Acumatica Cloud ERP will be receiving an email linked to an online customer satisfaction survey. The survey will be available to be completed through Monday, October 30th at 11:00 pm Central Time.

You opinion matters greatly to ASWi and to Acumatica. If there is any reason that your company’s Acumatica point of contact does not feel like ASWi has earned a 100% CSAT score, please Keith Wood, our Customer Success Manager, know by reaching out to him at keithw@aswius.com or (717) 581-1226 and we will do what we can to address his/her concerns.

Acumatica Summit 2024 is on the horizon, and registration is now open.

Join the ASWi team, your fellow Acumatica subscribers and the Acumatica team Sunday January 28 through Wednesday, January 31, 2024 for the Event of the Year!

Summit 2024 will offer you the chance to learn from business solutions experts, experience the power of new innovations, engage with the Acumatica Community, and discover the future of technology- together.

It will also be a place where our customers can gather to network and to participate in the ASWi Customer Appreciation Event that will be held January 28, 2024 in conjunction with Acumatica Summit 2024. (Watch for more details to follow on this event.)

For some companies, Acumatica’s basic document management capabilities adequately meet their needs. But if you have more complex business processes than Acumatica can sufficiently streamline – such as purchasing with 2- & 3-way line-item matching, sales order processing, and accounts receivable to name a few –
then you’ll need a more robust, integrated solution that can give your Acumatica system a boost.

DocLink can help you fully leverage your current resources to streamline workflows and automate your most manual business processes. Central to DocLink’s value is its powerful digital repository that goes beyond simply storing your documents. DocLink links all associated documents together using meta data so they can be accessed and viewed together on one DocLink screen. The time you spend manually investigating transactions – for any department or task – is simply eliminated.

DocLink delivers the flexibility to support:
• Easy document search using ANY term or value (not just by file name).
• Complex document capture using AI-driven OCR.
• Configuring intricate business rules that connects data originated outside your Acumatica system.
• Document access control using a role-based security structure.
• Automated sales order invoice delivery WITH unlimited supporting documents

If you would like to learn more about Altec DocLink for Acumatica, please reach out to Keith Wood, our Customer Success Manager at keithw@aswius.com or (717) 581-1226

Download the Acumatica Summit 2024 Agenda by downloading the PDF of the October 13 Happenings.

ASWi Happenings – 20231013

By Victor Antonio

Demos Are Killing The Buying Experience

You’re probably tired of going to a website to review some new piece of tech only to find:

• A lame, generic video overview of what the product does using silly actors, stock photos, and a few stock animations. Value? Zero. Irritation? 10.
• You have to enter your name, email, company, number of employees, etc. so that you can ‘schedule a demo’.
• Or, an irritating pop-up chatbot who keeps asking you, “May I help you?” And when you eventually type, “Yes, where can I see a quick demo.” The response? Go back to #2.

Now imagine going through this or EVERY website during your ‘investigation’ phase of the buying cycle!

Further, imagine a (dystopian) future where you’ll receive drip campaign emails from every single one of these websites.

What is the Point of Gatekeeping Your Demo?
Why do companies gate keep their demos behind a ‘schedule a demo’ pop-up form?
• So competitors can’t see it?
• It’s so unique and special that it causes uncontrollable euphoria?
• So you have to give up your email?
• Techno-sadism is real?

You’ll Lose the Lead Before You Can Nurture It
As an old-school marketer, you might be thinking, “So we can get their email and nurture the lead.”

Fair enough…but, how many people just click off to another competitor who makes it easy for them to see a demo?

If you’re one of the companies or people who do this, consider creating a compelling ‘overview demo’ that would inspire prospects to want to see more and give you their email. Earn it!

Stop putting up barriers to explore. Making buyers give you their email just to see what’s behind the ‘tech curtain’ creates more friction during the buying journey.

And these buyers do not want to be part of your annoying email ‘drip’ campaign. Buyers today are well informed. If they are interested in a demo, they already want to buy and are likely weighing their options.

What To Do Instead
• Everyone buys for their own reason. Track the customer journey and understand their ‘single-issue’ motivation.
• Your company developed a product to solve or address multiple problems in the market. So, then develop multiple introductory demos that address each of the main reasons (or motivations) a prospect has that your product solves.
• Make your demos SIC; short, insightful, and compelling. How will you know if you have a SIC demo? By the number of full-demo requests you’ll receive! Plus, you’ve invested thousands if not millions into your product, so why not invest in a series of SIC problem-addressing demos?

Nearly every weekday, a motivational quote is posted on X/Twitter by @ASWiDelivered and on LinkedIn by @ASWi.

Here are last week’s “Morning Motivations”:
• “How people treat you is their karma; how you react is yours.” Wayne Dyer
• “Focus trumps freneticism any day.” John Coleman
• “Success isn’t always about greatness. It’s about consistency.” Dwayne Johnson
• “Leaders think and talk about the solutions. Followers think and talk about problems.” Brian Tracy
• “Strive not to be a success, but rather of value.” Albert Einstein